Mahindra Tractors
Mechanical force for mBull. The arrival of rain for Saawan Ka Swagat.
02Distinct films in one brand world
Full serviceConcept, direction, AI production and finish
16:9Campaign-ready landscape delivery
Creative decision
One brand. Two expressions of strength.
mBull translates product strength into mechanical force. Saawan Ka Swagat treats the first monsoon rain as an event for the land and the people who work it.
The tone changes between films. The tractor, agricultural setting and character of the brand do not.
What held it together
The product holding two different stories together.
Product visualisation
World building
Post-production
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