Bacca Bucci
A footwear launch shaped by the colour and attitude of the shoe.
Creative decision
Start with the shoe. Let everything else follow.
Sugar Rush takes its palette, styling and movement from the shoe rather than placing the product inside an unrelated spectacle.
Those colour and graphic rules can carry into further films as the campaign develops.
What held it together
Colour, styling and scale taking their cue from the product.
Campaign design
AI production
Launch film
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